More than three decades after SimCity, tech companies, retailers and governments are using the game’s basic building blocks to create three-dimensional worlds.
In the video game SimCity, first published in 1989, players start with a simple plot of land — digital sediment that gradually transforms into a couple of houses, grows into a suburban utopia and finally materializes as a booming virtual metropolis filled with inhabitants commonly known as “Sims.” In-game city planning challenges range from the prosaic, like collecting taxes and building an electricity grid, to out-of-this-world obstacles like UFO attacks.
Fast-forward more than 30 years from that initial launch, and today’s technologists are pitching a vision in which players don’t just control Sims-like characters — they become them.
“The Internet today spans 200 countries, 40,000 different networks, millions of servers, billions of websites, tens of billions of different devices and billions of different people,” says Matthew Ball, a venture capitalist and author of a new book called The Metaverse: And How it Will Revolutionize Everything. “But it’s primarily 2D. There is no live synchronous experience we’re all connected to. We’re all just pulling data,” he added.
By contrast, a metaverse would be a live, 3D version of that internet, and technology will need to catch up, Ball says. Proving that point, Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg was widely memed and mocked this month when he posted a primitive “selfie” from the metaverse in announcing the expansion of the company’s Horizon Worlds. (He produced an updated avatar days later and promised improvements to come.) He said in May he plans to invest heavily in virtual worlds that will lose significant money in the near term.
Many are following Zuckerberg’s investment strategy, even as some industry experts predict it may take decades for the metaverse to be fully realized. Beyond companies, some cities are already trying to make those worlds a reality by actively developing virtual environments for citizens. Seoul, tied for fourth in an Economist ranking of digitally-savvy cities, invested approximately $3 million in “Metaverse Seoul” as parts of its Vision 2030 plan. While only a smartphone pilot has been released, plans for the service include a virtual city hall and space to host and attend cultural events.
Dubai, which holds the 18th spot in that Economist ranking, in July unveiled plans to become “one of the world’s top 10 metaverse economies” by 2030. The city’s key financial regulator for crypto, the Virtual Assets Regulatory Authority, had earlier announced it was setting up a digital headquarters in a metaverse platform known as The Sandbox.
In the Caribbean, Barbados established a diplomatic embassy on a competing platform called Decentraland. “This is going to change the way the world works,” said Gabriel Abed, Barbados’ real-world ambassador to the United Arab Emirates. “The embassy is a small thing. The big thing is what governments can do together when land is no longer physical land and limitations are no longer part of the equation.”
And long before Barbados, Seoul or Dubai decided to enter the metaverse, Finland’s capital, Helsinki, was already there. “Virtual Helsinki” dates back to at least 2018. Created by virtual reality studio ZOAN and described on its website as a “digital twin of the Helsinki City centre,” Virtual Helsinki allows users equipped with virtual reality headsets to tour the city. During the pandemic lockdowns in May 2020, more than 10% of the Finnish population tuned in for a virtual reality concert, the Guardian reported at the time.
Richard Lloyd, a sociology professor at Vanderbilt University, said that cities today have an incentive to remain open to new tech developments, as city councils don’t want to be seen as unfriendly to disruptors. “The city council understands this stuff, and tech companies have done a pretty good job of sort of subduing, bending leaders to their will because [they] hold the key to your survival,” Lloyd said.
While nothing exists today that holds all the component parts of a city in one cohesive package, individual developers and large corporations are creating metaverse spaces that could function as essential parts. Office spaces are being built up by many teams around the world, such as South Korean start-up Zigbang’s virtual office program ‘Soma’ and video-based teleworking platforms like Gather or Meta’s Horizon Workrooms.
“Imagine if you could be at the office without the commute,” said Meta’s Zuckerberg in an October 2021 announcement that marked the launch of the company’s billion-dollar bet on the metaverse. “You would still have that sense of presence, shared physical space, those chance interactions that make your day, all accessible from anywhere.”
It’s not all work though. There are virtual art galleries in Viverse and Spatial.io, and fashion shows with designers such as Perry Ellis and Christine Massarany in Decentraland, while Gucci and Ralph Lauren opted to showcase their wares in several digital platforms. Bands like the Foo Fighters and musicians like Justin Bieber have held virtual concerts, and a recent Snoop Dogg music video was set entirely in the “Snoopverse.”
But none of these disparate digital experiences quite add up to a thriving virtual metropolis. The metaverse-as-city, despite the hype and the hundreds of millions spent on marketing, hasn’t quite caught on. “The idea of millions of people in a fully customized live environment doing whatever we want significantly outstrips our computational capabilities today,” Ball said.