**How to Pin Posts on Xiaohongshu (Red Book) for Maximum Visibility**

Xiaohongshu, or “Little Red Book,” isn’t just another social media app—it’s a powerhouse for influencers, brands, and everyday users looking to share recommendations, reviews, and lifestyle content. But with millions of posts flooding the platform daily, how do you make sure your best content doesn’t get buried? That’s where *pinning* comes in.

Pinning a post on Xiaohongshu is like giving it a VIP pass—it stays at the top of your profile, ensuring visitors see it first. Whether you’re promoting a viral review, a must-see tutorial, or your latest collaboration, mastering this feature can seriously boost your engagement.

### Why Pinning Matters on Xiaohongshu

Think of your Xiaohongshu profile as a storefront. If you had one chance to impress a visitor, what would you show them first? A pinned post acts as your digital handshake—it highlights your best work, establishes credibility, and even drives traffic to your other content.

For businesses and creators, pinning is non-negotiable. It’s how you:
– **Showcase top-performing content** – Keep that viral unboxing or tutorial front and center.
– **Promote time-sensitive campaigns** – Limited-time offers or event announcements won’t get lost.
– **Control your narrative** – First impressions matter, and a pinned post lets you curate yours.

### How to Pin a Post on Xiaohongshu (Step-by-Step)

Pinning a post is straightforward, but let’s break it down so you don’t miss a beat:

1. **Open the Xiaohongshu app** and navigate to your profile.
2. **Find the post** you want to pin—it could be a recent hit or an evergreen guide.
3. **Tap the three dots (⋯)** in the top-right corner of the post.
4. **Select “Pin to Profile”** from the dropdown menu.
5. **Confirm your choice**, and voilà—your post now sits proudly at the top of your profile.

Pro tip: You can pin up to three posts, so choose wisely. Mix it up—maybe one viral post, one promotional piece, and one personal highlight to keep your profile dynamic.

### What to Pin for the Best Results

Not all posts deserve prime real estate. Here’s what works best:

– **High-engagement content** – Posts with tons of likes, saves, or comments signal value to new visitors.
– **Evergreen guides** – Tutorials, FAQs, or “best of” lists stay relevant longer.
– **Promotional announcements** – New product launches, discounts, or collabs.
– **Personal branding posts** – A “meet the creator” intro or your unique story.

Avoid pinning outdated content (like expired deals) or low-performing posts—you want to put your best foot forward.

### Advanced Pinning Strategies

Want to take it up a notch? Try these expert moves:

1. **Rotate Pins Strategically**
Refresh your pinned posts every few weeks to keep your profile looking active. Seasonal content? Pin it when it’s relevant, then swap it out.

2. **Use Pins to Cross-Promote**
Pinning a post that links to your other platforms (like Instagram or Taobao) can funnel traffic where you need it.

3. **Test and Track Performance**
Notice a dip in profile visits? Experiment with different pinned posts and monitor how they affect engagement.

### Common Pitfalls to Avoid

Even seasoned Xiaohongshu users slip up sometimes. Steer clear of these mistakes:

– **Over-pinning promotions** – Too many salesy posts can turn followers off. Balance is key.
– **Ignoring analytics** – If a pinned post isn’t performing, don’t let it hog the spotlight.
– **Forgetting mobile optimization** – Since most users browse on phones, ensure pinned posts look great on smaller screens.

### The Bottom Line

Pinning posts on Xiaohongshu is a small action with big rewards. It’s your chance to control what newcomers see first, amplify your best content, and ultimately grow your presence on one of China’s most influential platforms.

So go ahead—give your favorite posts the boost they deserve. Your profile (and your engagement rates) will thank you.

Got questions or your own pinning tips? Drop them in the comments!